Wednesday, December 5, 2012

AIR JORDAN 2012 LITE EV MEN'S BASKETBALL SHOE

THE LIGHTER, THE BETTER

Lighter than ever, the Air Jordan 2012 Lite Men’s Basketball Shoe is the ultimate in premium performance designed for flight players looking to elevate their game.

SUPPORT

Flywire construction on the upper delivers lightweight support, lateral stability and comfort.
An asymmetrical heel collar offers ankle support and flexibility, while a shank at the midfoot provides added support. For an enhanced, supportive fit, the molded sockliner mimics the curvature of the foot.

CUSHIONING

The full-length encapsulated Air-Sole unit provides excellent cushioning and impact protection. A lighter Phylon midsole adds extra impact protection, and a cushioned heel notch delivers better lockdown to help prevent heel slippage.

SIGNATURE DETAILS

The upper features a printed graphic for unique style and an extension of Tinker Hatfield’s original Air Jordan 2012 design.

TRACTION

The solid rubber outsole features a multidirectional pattern for durability and ground-gripping traction on the hardwoods.

ORIGINS

Since his game-winning shot that brought the National Championship to North Carolina, Michael Jordan has been at the forefront of basketball consciousness. He took the court in 1985 wearing the original Air Jordan I, setting a new standard for performance and style, simultaneously breaking league rules and his opponents' will while capturing the imagination of fans worldwide. Ever evolving, ever at the pinnacle of imagination, the Air Jordan line is the ultimate in basketball footwear.

MORE BENEFITS

Full-mesh inner sleeve for ventilation and a snug, comfortable fit
Strategically placed notches along the eyestays for enhanced flexibility and a better fit
Strategically placed outsole flex grooves for natural range of motion and enhanced flexibility
Weight: 11 ounces (men’s size 9)

Photo Blue/White-Obsidian-Black, Style - Color # 535859-407
Stealth/Anthracite-White, Style - Color # 535859-003
Anthracite/White-Black, Style - Color # 535859-004
White/Black, Style - Color # 535859-100
Challenge Red/White-Black, Style - Color # 535859-601
Speed Yellow/White-Black, Style - Color # 535859-701

FEATURED TECHNOLOGY

FLYWIRE

Flywire helps provide ultra-lightweight support and comfort for your foot. It gets its strength from thin nylon fibers strategically placed on the upper of the shoe to hold the foot in place, helping to reduce slippage during activity. This allows for a massive reduction in weight because material is used only where it’s needed for structure.
LUNARLON CUSHIONING

Lunarlon cushioning features a soft, yet resilient foam core encased within a supportive foam carrier for lightweight, ultra-plush cushioning, springy response and support. This innovative foam, invented at Nike and 30 percent lighter than traditional Phylon, allows the force of impact to be more evenly distributed and helps reduce painful pressure points on your foot.
NIKE AIR

More than 30 years ago, a revolutionary idea raised the standards in sneaker comfort: Use the lightest cushioning material there is—air. Nike Air units work by trapping air molecules inside a durable urethane shell. With each footstrike, the air unit compresses to reduce the force of impact, then immediately recovers its shape to be ready for the next landing. Nike Air units are built to last, so the cushioning properties hold steady for the life of the shoe.